DESIGN. BUILD. LEAD.
Building Systems That Perform and Convert. Since 2018.
Hi, I'm Nirajan.
WordPress, Any Way You Need It
Figma file, template, existing site, or blank folder. Custom themes and plugins from scratch, page builders when speed wins, customisation when that fits.
SaaS System Design and Architecture
Data models, roles, permissions, structure, integrations. I work out how SaaS products and internal platforms hold together, then stay through the build.
Automation and AI
Some work should never be manual twice. Processes mapped, the right tool chosen, systems connected through their APIs, and AI used only where it genuinely pays.
Digital Marketing and Search
A site nobody finds is an expensive brochure. Technical SEO, GEO and AEO for AI answers, paid campaigns on Google, Bing and Meta, and proper measurement.
Brand and Creative
People decide whether to trust you before reading a word. Logo and brand identity, creative imagery for web and campaigns, video for launches, ads and social.
Mentoring and Team Guidance
Explain it clearly, then let them do it. Theme and plugin development, front end standards, code review, Git workflow, documentation someone else can follow.
Business Tools and Setup
The software your business quietly runs on. Email and identity, CRM and pipeline, projects and communication. Advice first, then setup, connection, handover.
No surprises. That is the whole method.
Most projects do not fail on code. They fail because nobody agreed what success looked like, or because the person who built it left and took the knowledge with them.
Before any
code
Who visits, what they need to do, and what working actually means in numbers. Most rebuilds fail because nobody wrote this part down.
A written brief, agreed before anything is built
Decide the
shape
Data model, templates, components, integrations, and where each will strain. Settled up front, so month six does not turn into a rewrite.
A structure diagram and a decided stack
Do the
work
Clean, commented, version controlled. Pixel accurate against the Figma file, and tested on the devices your visitors actually use rather than mine.
A working site, tested and version controlled
Leave it
usable
Documentation, a walkthrough, and an editing experience your team can run without calling me. Then I am still here when you want to.
Documentation, a walkthrough, and ongoing support
Nothing here is unusual. It is just done in order, every time, which turns out to be the difference.”
The ones where the decisions mattered.
NEPFI
NepFI is a financial intelligence platform founded and architected from ideation to working prototype using Next.js monorepo and Postgres.
FIGSFLOW
Proposal and engagement letter software for accountants featuring automated workflows and an AI document analysis engine.
UK PROPERTY ACCOUNTANTS
High-traffic UK tax firm platform running on WordPress with bespoke calculators and HubSpot to Zapier automation pipelines.
STERLING & WELLS
Global accounting and tax practice built from scratch with high-converting lead generation pages and enterprise CRM pipelines.
CRANE & PARTNERS
Complete modern architectural rebuild of an accountancy firm platform with modular editing and zero developer bottlenecks.
NEWMAN
Modern overhaul of an established UK firm web presence, replacing legacy architecture with ultra-fast, secure infrastructure.
BESPOKE WOOD FLOORING
High-ticket bespoke craftsmanship showroom site designed to inspire high net worth residential and commercial clients.
SHRUTI’S SOPA
Minimalist editorial ecommerce experience for an artisan handcrafted soap label with frictionless checkout.
BYAAK DIGITAL
Creative digital agency portfolio platform showcasing interactive client case studies and 3D web experiences.
DEEP CLEANING AUSTRALIA
Location-led programmatic SEO architecture dominating suburban commercial and residential cleaning searches across Australia.
Sixteen more, if you want the whole picture.
TAXULE
PROPERTY SPV
NEPALLAWS
BOI FINCEN REPORTING
UKPA INDIA
STERLING WELLS NEPAL
STERLING WELLS EDUCATION
NEPAL TAXES
ETAIL NEPAL
MEL CITY PROPERTY SERVICES
DEEP HOMES
SHINE COMMUNITY CARE
KATMANDU JOURNAL
SQUARE EDUCATION
NEPALESE IN TECH
FOUR WORDPRESS THEMES
Design without engineering is a picture. Engineering without design is a tool. You need both.”
Namaste, properly this time.
Nirajan
Web engineer, eight years in. Custom WordPress, system architecture, and the marketing and automation that keeps it all running. Kathmandu based, working across five countries.