Deep Cleaning

Deep Cleaning Australia is a Melbourne-based cleaning and facility management company providing residential, commercial, industrial, medical, and post-construction cleaning services. Working on this as a freelance project, I built the deepcleaning.com.au WordPress platform from scratch to help the business capture local search traffic and turn visitors into booked jobs.

I started by handling the web hosting and domain setup, configuring the server environment, DNS records, and SSL security certificates for a reliable launch. From there, I planned the page strategy around both core service offerings and location-based search intent. Alongside dedicated service pages for office cleaning, warehouse sanitation, pressure washing, and NDIS home care, I built out a local SEO structure covering Melbourne suburbs and CBD regions so the site could rank when property managers or homeowners searched for cleaners in their specific area.

To convert that local traffic into leads, I built clear landing pages and interactive quote request forms where visitors can select their required service, pick a preferred contact date and time, and submit job details directly to the operations team. After launching the website, I managed ongoing maintenance, application security setup, and speed optimization so pages loaded quickly on both mobile and desktop devices. I also configured Google Search Console, Google Analytics, and Google Tag Manager to track suburb page performance, search queries, and quote form submissions accurately.