How I Work
Seven things I do and how each one actually runs: WordPress builds, system design, automation, search, brand, mentoring and business tools setup.
WordPress, Any Way You Need It
Figma file, template, existing site, or blank folder. Custom themes and plugins from scratch, page builders when speed wins, customisation when that fits.
SaaS System Design and Architecture
Data models, roles, permissions, structure, integrations. I work out how SaaS products and internal platforms hold together, then stay through the build.
Automation and AI
Some work should never be manual twice. Processes mapped, the right tool chosen, systems connected through their APIs, and AI used only where it genuinely pays.
Digital Marketing and Search
A site nobody finds is an expensive brochure. Technical SEO, GEO and AEO for AI answers, paid campaigns on Google, Bing and Meta, and proper measurement.
Brand and Creative Direction
People decide whether to trust you before reading a word. Logo and brand identity, creative imagery for web and campaigns, video for launches, ads and social.
Mentoring and Team Guidance
Explain it clearly, then let them do it. Theme and plugin development, front end standards, code review, Git workflow, documentation someone else can follow.
Business Tools and Setup
The software your business quietly runs on. Email and identity, CRM and pipeline, projects and communication. Advice first, then setup, connection, handover.
Projects don’t usually fail technically; they fail when direction is unclear and knowledge disappears.
No surprises. That is the whole method.
Scope, architecture, and
written agreement.
Before a single line of code is written, we define data models, technical constraints, integration contracts, and what done looks like. No assumptions, no scope creep.
Build in public, weekly
working previews.
You never wait six weeks to see what is happening. Private staging link updated on every sprint. You click around, test features as they land, and give feedback in real time.
Testing, performance audits,
and launch.
Cross-browser verification, Core Web Vitals profiling, security hardening, automated backup verification, and smooth zero-downtime DNS cutover.
Handover, documentation, and
zero lock-in.
Every credential transferred. Clean Git repo with complete README. Custom video tutorials recorded for your team. You own everything outright — no recurring dependencies on me unless you want ongoing support.
Nothing here is unusual. It is just done in order, every time, which turns out to be the difference.
Namaste, properly this time.
Nirajan
Web engineer, eight years in. Custom WordPress, system architecture, and the marketing and automation that keeps it all running. Kathmandu based, working across five countries.
