Crane & Partners

Crane & Partners is a long-standing Chartered Certified Accountancy and tax advisory firm in the UK. During my time working at Sterling Wells, I handled the complete web rebuild for craneandpartners.com, transforming their older classical website into a modern WordPress platform built from the ground up.

Before launching the new build, I managed the complete web hosting and domain setup, configuring the server environment, DNS records, and SSL certificates to ensure a smooth transition from their legacy system without downtime. The main goal of this architectural rebuild was to replace an outdated structure with a fast, reliable accountancy platform that supported modular editing so the internal team could publish and update content with no developer bottlenecks.

Alongside the core rebuild and hosting configuration, I worked on the page strategy and created new landing pages and lead generation pages tailored to the firm’s accounting, tax, payroll, and company secretarial services. Once the modern WordPress platform went live, I handled ongoing website maintenance, server and application security hardening, and speed optimization to keep performance high across all devices. On the search and measurement side, I worked with the SEO team to set up Google Search Console, Google Analytics, and Google Tag Manager so that search visibility, visitor behavior, and inquiry form submissions were tracked accurately.