Shruti’s SOPA

Shruti’s SOPA (Shruti’s School of Performing Arts) is a dance and performing arts studio based in Bedford, Texas, offering in-studio, live online, and private classes in Kathak, Nepali, and Bollywood dance, along with yoga and music. Working on this as a freelance project, I handled the entire digital presence from the ground up, starting with the brand identity and website build and continuing through ongoing SEO and digital marketing growth.

Before launching the website, I worked on the visual identity and logo creation so the studio had a consistent look across its web pages, studio signage, and social channels. I then built the shrutissopa.com website with clear class schedules, program breakdowns for kids and adults, an interactive studio calendar, and a multi-step student registration flow where parents and students can submit waivers, upload IDs, and complete enrollment smoothly. I also managed the web hosting, domain setup, speed optimization, and security configuration to keep the site fast and reliable for local families in Texas.

Beyond building the website, I planned and executed the studio’s digital marketing and local growth strategy. I set up and optimized their Google Business Profile to capture local search traffic from nearby Texas neighborhoods and implemented on-page and technical SEO across the website. On the social and paid acquisition side, I managed their social media channels, handling creative image design, video editing, regular content posting, and targeted Meta Ads campaigns to drive new student registrations. To measure the results of both organic search and paid campaigns, I configured Google Search Console, Google Analytics, and Google Tag Manager to track visitor traffic, enrollment form submissions, and ad conversions accurately.