Deep Homes

Deep Homes is a Melbourne-based home improvement and residential property business specializing in custom window furnishings, security installations, and residential planning across Victoria, Australia. Working on this as a freelance project, I built the deephomes.com.au WordPress platform from the ground up to help the business showcase its products and capture local homeowner inquiries.

I started by handling the complete web hosting and domain setup, configuring the server environment, DNS records, and SSL certificates so the website launched on a fast and reliable foundation. Because homeowners visiting the site want to compare different fittings and styles for their properties, the layout needed to be clean and easy to browse. I worked on the page strategy and built product showcase pages and lead generation pages covering their core offerings, including sheer curtains, roller blinds, plantation shutters, outdoor awnings, security doors, and home construction planning.

To turn visitor interest into booked consultations, I created straightforward quote request and free measure booking forms across the service pages so local Melbourne clients can submit their requirements directly to the installation team. Once the platform went live, I managed ongoing website maintenance, server and application security optimization, and Core Web Vitals speed optimization so high-resolution product galleries loaded quickly on both mobile and desktop devices. I also configured Google Search Console, Google Analytics, and Google Tag Manager to track local search visibility, product page views, and quote form submissions accurately.