Property SPV is a UK proptech and corporate services platform that helps property investors and landlords set up and manage Special Purpose Vehicle limited companies. During my time working at Sterling Wells, I built the propertyspv.co.uk website from the ground up on WordPress to give domestic and overseas buy-to-let investors a straightforward way to handle company formations and compliance online.

I started with the complete web hosting and domain setup, configuring the server environment, DNS records, and SSL certificates so the platform had a secure and reliable foundation. Because investors visit the site for specific corporate tasks like SPV company registration, share reorganizations, company dissolutions, Confirmation Statements, and UK registered office addresses, the structure needed to be clear and easy to follow. I worked on the page strategy and built dedicated landing pages and lead generation pages tailored to each of these property company services.

To connect visitor inquiries directly with the advisory and company secretarial teams, I set up automated lead and payment workflows across the platform. I integrated HubSpot forms on the service pages and linked them with Zapier webhooks so client details flowed straight into the internal CRM pipeline without manual work. For direct service upselling and company formation packages, I integrated Stripe payments right into the checkout flow. Once the site launched, I handled ongoing website maintenance, application security setup, and Core Web Vitals speed optimization, while working alongside the SEO team to configure Google Search Console, Google Analytics, and Google Tag Manager to track conversions and search traffic accurately.