Newman

Newman Labelling Limited is a long-standing UK manufacturer specializing in pharmaceutical labelling machinery, serving global healthcare and packaging markets across more than 50 countries. During my time working at Sterling Wells, I handled the complete website overhaul for newman.co.uk, transforming their older classical site into a modern, responsive WordPress platform built from the ground up.

The project began with the complete web hosting and domain setup, configuring server parameters, security certificates, and DNS settings to ensure a seamless migration from the legacy environment with zero downtime. The primary goal was to replace an outdated web presence with a clean, high-performance platform where prospective international buyers could easily navigate complex industrial equipment catalogs, including specialized labelling systems for ampoules, vials, syringes, and cartons.

I worked on the core page strategy, building structured equipment showcase layouts, technical specification pages, and clear lead inquiry pathways for enterprise clients across the globe. After launching the new build, I managed regular website maintenance, application security hardening, and Core Web Vitals speed optimization to keep the catalog fast and accessible across desktop and mobile devices. To measure business impact and organic reach, I collaborated with the SEO team to implement Google Search Console, Google Analytics, and Google Tag Manager, tracking search queries, user journeys, and machinery quotation inquiries cleanly.